[:it]Pernod Ricard supports Italian cocktail bars with the #LIFTTHEBAR project[:]

[:en]

In this difficult historical period there are some visionary realities that manage to look beyond their own interests. One of these is the French multinational Pernod Ricard, which has decided to support the world of bars with a complex project "close to its customers". Is called #LIFTTHEBAR and has the aim of encouraging, despite the situation we are experiencing, the return of the concept of the bar as a meeting place.

Among the aid that Pernot Ricardi provides to cocktail bars to reach the medium, through the growth and development of their business, there is MY SOCIAL BAR, a series of masterclasses dedicated to venue managers to more effectively master the social. If the mixing proposal and the service are fundamental elements for acquiring and retaining customers, so are social networks, which allow you to give voice to your business, highlighting its strengths.

Taking part in the masterclasses is very simple. It is necessary to follow pr_bartenderexperience on Instagram and click on the link in bio, from which it is possible to access, after completing a form, the Google Meet platform where the courses will be held.

The next meeting, whose focus will be the most popular social network now, Instagram, will be held on Monday 19 October from 2.30pm to 4.30pm. To create the course, Pernod Ricard Italia involved a specialized digital agency among the most innovative in the sector, which during the course provides important ideas for an effective strategy, complete with rules for building an editorial plan. Because, if you are free to express your creativity on social media, it is also true that a methodology is necessary if the ambition is to obtain important results.[:]