[:en]The Bacardi group, the largest private producer of spirits in the world, yesterday launched the #RaiseYourSpirits initiative, aimed at supporting bars and restaurants brought to their knees by the closure following the COVID-19 epidemic.
Seeing our long-time friends and partners lose their livelihoods virtually overnight as a result of the worldwide ban on dining, nightlife and entertainment has devastated us. Bacardi and related brands including BACARDÍ® rum, MARTINI® vermouth and sparkling wines, GRAY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR'S® blended Scotch whisky, pledge $3 million in financial and other support in order to support those in the sector most directly affected in this unimaginable moment.[:]