[:it]The e-commerce of great local products is born: Drogheria_Alba. Among the partners, Compagnia dei Caribbean[:]
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Online commerce It does not only mean large multinationals and web giants: in a particular moment like this, in which Italians are discovering new ways of managing their spending and their purchases, e-commerce can also be proximity trade.
A practical and convenient way to support all those rlocal realities of excellence who are suffering the most from the economic consequences of this crisis, perhaps not having the means to quickly reinvent themselves with an approach to the Internet.
This is why Drogheria_Alba was born: a project that brings together local businesses, shops, and activities to build a sort of virtual “square market” that tells the story of all the beauty of Italy.
Grocery_Alba is a new e-commerce platform, completely local, created to give concrete help to local shops, providing them with a privileged showcase to tell their story and propose themselves to the general public of the web.
Among the producers also Compagnia dei Caraibi, from whose selection we will start with all the excellent products of Piedmont, including the Vermouth Riserva Carlo Alberto and the Piedmontese bitters, and we will also see in the window the friends of the extended family of Vecchio Magazzino Doganale, with its rural liqueurs all produced in Calabria by very small businesses. With the advice of the bartenders, every week new spirits and wines will be added, even international ones, to share with as many people as possible the small businesses in the world that produce wonders at honest prices.
Grocery_Alba it is a showcase on the territory open to all of Europe: e-commerce it opens for the first time for such a reality to international shipments, with the aim of bringing the excellence of the territory everywhere.
The project was born from the will of a renowned Alba workshop, the Grocery, which for some years has been a stable point of reference for Sunrise for the quality shopping. A neighborhood shop where you can breathe the atmosphere of the past, that of the relationship of trust between customer and shopkeeper, and you can directly purchase the fruits of the quality work of small and large producers of the area. A shop opened, not by chance, right in Piazza Pertinace, where every week the Alba Langhe and Roero Earth Market: it is precisely in that type of atmosphere, in that idea of local commerce that the Drogheria has always wanted to insert itself.
And that's what he's doing today with his virtual project, which will involve not only workshops but also small local agricultural productions, artisans, historic shops from both Alba and Turin, designers, young builders and much more and will also welcome small European productions that struggle to make themselves known but that excel in quality and storytelling. All united by telling their stories, their choices, their taste in things.
“Grocery it has always been a project aimed at telling the story of Italian artisan production, builders and producers", he says Manuela Viglione, promoter of the project. “Today we want to do the same thing online. Our goal is not just selling: we want the customer to take all the time necessary to deepen their knowledge of the realities in front of them, exactly as happens in real commerce. Come in, ask, get to know. We do not want to transform the shops into online shop: the shops will continue to be there and wait for customers as soon as they reopen, we want to offer them a showcase”.
Visit the website of Grocery_Alba
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