[:it]Mix Contest Italy Tour[:]
[:en]The cocktail challenge starts on a national tour across the Peninsula to crown the best bartender in Italy
Since it was born as a small city event around the world of mixology, Mix Contest has come a long way. Conceived as a battle between Turin bartenders, who for one evening would have had to leave the counter of their cocktail bar to compete in front of an audience of ordinary people and experts in the sector, the event immediately received the enthusiastic approval of all the participants, who loudly asked for a new edition.
So Lalla Carello, creator and organizer of the format together with the To Be agency, had an idea: expand the competition to bartenders from other Italian cities, keeping Turin as the stage for individual events that saw mixologists from Milan, Bologna, Florence and Rome compete. Each event decreed two winners who, representing their city, battled to win the title of best bartender in Italy. The grand finale of the first edition was won by the Turin team Vanessa Vialardi and Simone Nervo, playing for D.One Torino.
Today, a few months after the last appointment, Mix Contest is about to return with a big novelty: a tour that will touch some of the Italian cities most suited to mixing during 2018 for historical or contemporary reasons. The new format will be called Mix Contest Italy Tour and will depart from Turin on July 23, 2018.
The next steps will be:
Taormina (August 2018)
Venice (September 2018)
Milan (October 2018)
Genoa (November 2018)
Rome (December 2018)
Parma (January 2019)
Each stage will see how The competition will be held at the NH Hotel Group hotels, which will be the official partner of the Mix Contest Italy Tour for the occasion.
The grand finale, which will crown the best bartender in Italy, will be held in February 2019 in a location that remains secret for the moment.
THE FORMAT
The format will be the same as the first edition: 10 cocktail bars, represented by their bartender or their reference barlady, will prepare two cocktails – a pre-dinner and an after-dinner – which will come served to the participating public and subjected to the judgment of a technical jury made up of experts and professionals in the sector. At the end of each appointment, the votes of the public will be added to the votes of the technical jury and will decree the city winner. At the end of the tour, in a location still shrouded in mystery, the finalists will compete with the same methods of the selections to conquer the title of best bartender in Italy.
NH HOTEL GROUP
NH Hotel Group is a consolidated multinational operator and one of the world's leading hotel chains with approximately 400 hotels and 60,000 rooms in 30 countries across Europe, America and Africa, including top destinations such as Amsterdam, Barcelona, Berlin, Bogota, Brussels, Buenos Aires, Düsseldorf, Frankfurt, London, Madrid, Mexico City, Milan, Munich, New York, Rome and Vienna.
NH HOTEL GROUP ITALIA
With 51 hotels, 7,894 rooms and approximately 430 meeting rooms in 25 cities, NH Hotel Group – Italia is the leading chain in the national market capable of satisfying the needs of a business and leisure clientele. NH Hotel Group Italia offers its guests 3 categories of hotels: NH Collection, premium hotels located in the most suggestive locations of the main cities and with a level of service capable of surprising guests; NH Hotels, modern and functional urban hotels, a perfect mix of comfort, service and strategic locations but with affordable rates; and nhow Milano, an unconventional design hotel with a unique personality.[:]
