[:it]Pernod Ricard launches the #Liftthebar project, a series of initiatives to help bars in the post-lockdown period[:]

[:en]

After the lockdown, Pernod Ricard remains close to Italian bars with the #LIFTTHEBAR project, providing its customers not only with the help needed to comply with the limitations imposed in this contingent post-pandemic phase but above all by developing a series of articulated, targeted and flexible initiatives.

#LIFTTHEBAR is the demonstration of a closeness that takes shape, through MY SOCIAL BAR, masterclasses dedicated to venue managers to master social channels in the most effective way. Three sessions via the Zoom platform - in July, September and October - in order to promote their business and give power to their profiles, valid communication and promotion tools in the long term.

Bars create their digital menus and advertise their service offerings that consumers access from their smartphones. With just a few clicks, you can order and pay conveniently from your device. A service and a way to avoid crowding, contact with staff, and queues at the cash register.

And speaking of Take away, a functional disposable “Happy Hour” takeaway kit has been created, a tray with a glass holder and a finger food tray and everything you need to make an unforgettable aperitif. To complete the kit, personalized glasses Beefeater London Dry Gin, Absolut, Havana Club and Jameson Irish Whiskey.

Furthermore, throughout the summer, the Ape Car Malfy Gin will tour Italy, landing in some of the most acclaimed summer locations, thus allowing you to 'expand' the surface of your bar and have another 'cocktail' point. In each stop, for six days, Pernod Ricard will provide a bartender to win over the public with its summer drink list, signed Malfy in collaboration with Acqua Brillante Recoaro, the Italian tonic water with a slightly bitter taste.

To stay updated on the project, the masterclasses, the stages of the Ape Car Malfy Gin and much more, follow the instagram page @pr_bartenderexperience and the new website www.prexperience.it[:]