[:it]Street Cocktail Tour – Rinaldi's 1957 journey to support Italian cocktail bars with the Don Papa truck[:]

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Rinaldi 1957 has decided not to stop in the last few months and to continue operating both online and offline.

In the months of March, April and May there were numerous Instagram live broadcasts featuring some of the most important Italian bartenders together with Walter Gosso, Advocacy Manager of the Bologna-based company.

Since June, the first tastings and small events have finally started again in the premises, always with great attention to current regulations. Another important decision was to organize an Italian Tour, thus demonstrating that the proximity to Italian cocktail bars was not only virtual but real and concrete. So from August 24 to September 13, a mini truck with the graphics and soul of Don Papa, equipped with two cocktail stations, will travel up and down Italy participating in 16 evenings between coastal locations and some cities of the peninsula.

The support car is a 1969 BMW 2.8CS on which Stefano Di Dio, owner of OSCAR.697, the brand known worldwide for its Vermouth, will travel with the media staff. Media partner of the Tour will be “Men On Wheels” https://mowmag.com/ The departure will be from Bergamo to demonstrate Rinaldi 1957's closeness to local cocktail bars and to provide continuity to 2020, given that one of the last events in which the Company had participated at the end of January was precisely the Bergamo Cocktail Week.

From there we will proceed to Palermo travelling along the Adriatic Riviera, then a stop in Sardinia, one in Rome and the journey on the Tyrrhenian coast, up to the grand finale in Milan on 13 September which will see Ilaria Bello, bar manager of Talea in Torvaianica (Rome) and Brand Ambassador of Rinaldi 1957, as the protagonist. Another protagonist and BA Rinaldi 1957, will be Marco Riccetti, bar manager of Inside in Turin, in some stages.

Gabriele Rondani, Marketing & PR Director of Rinaldi 1957, describes the Tour as follows: “From August 24 to September 13, Rinaldi 1957 will be even closer to its customers and representatives, with a trip to support the bars. We will offer our presence and, to halve the queues, a second bar outside the venue with Walter Gosso who will make some cocktails. Advocacy Manager and Brand Ambassador of the Group, Walter returns behind the counter that saw him excel in the past in important Italian and international competitions.” “Four brands present in the cocktail list (Rum Don Papa, Gin Ramsbury, Vermouth OSCAR.697 and Batida de Coco). The Tour will have smiles and summer as central themes, while not forgetting the due attention to people's health and physical distancing.” – says Paolo Vercellis, Brand Manager of Rinaldi 1957 – “We have prepared the sanitizers supplied by Ramsbury for everyone and there will be no shortage of gadgets for our customers and for the public who will participate in each stage.”
new corporate reality, until the new name in 2019.
Rinaldi 1957 Viale Masini 34 40126 Bologna ph. 051 4217811 e-mail[:]

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